There’s no doubt about it. When Tiger plays golf, people watch. They watch at the expense of any other golf event and virtually any other sporting event.Playing in what was undoubtedly the final Buick Open, Tiger dominated the airwaves just as he dominated the competition. In Sunday’s final round the CBS broadcast drew a rating/share of 4.0/9. That’s the highest rating for the event since 2006 which coincidently Tiger won also.
Tiger’s winning performance was bad news for the U.S. Senior Open which drew a 0.6/1. Here in the Phoenix area these two events were televised opposite each other. Was there any question as to who would win the television wars? Fred Funk and Greg Norman provided no media competition for Tiger.
It was pretty good news though for the Women’s British Open which aired via tape delay before Tiger and the Geriatrics competed. The ladies garnered a 1.0/3 rating.
You can also look for the PGA Tour’s ratings to be up the next two weeks also. Tiger’s schedule includes this week’s World Golf Championships – Bridgestone Invitational and the PGA Championship, the 2009’s final major, the following week.
The next event for the LPGA is the Solheim Cup on August 21-23 from Rich Harvest Farms in Sugar Grove, IL. This team competition between the USA and the Europeans should provide some good golf and descent television ratings.
(Photo courtesy Getty images.)
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